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Yale Europe Materials Handling at IMHX 2013


07 March 2013

Yale Europe Materials Handling are taking the opportunity to exhibit selected class leading warehouse equipment models alongside its 'V' series of electric counterbalance forklift trucks which are being shown for the first time in the UK when it exhibits at IMHX in Birmingham in March (stand 20C110).

Yale has seen significant market share growth in the UK since the establishment of the distribution agreement with Briggs Equipment in 2010. Its presence at the IMHX provides Yale with the opportunity to clearly focus on positioning its brand in the growth market segments where demand for cleaner, more energy efficient electric counterbalance and warehouse equipment solutions is consistently increasing throughout the UK and Europe.

Visitors to the Yale stand will be able to see how developments in ergonomics and technology at Yale have been introduced throughout the complete range of warehouse equipment, electric and ICE counterbalance products to improve operator comfort and increase productivity. They can also see how, in partnership with Briggs, Yale is focused on "lowest cost of ownership" as a key objective in delivering the best materials handling and aftercare solutions to customers.

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Technology will be at forefront of the Yale stand with a significant level of visitor interaction and the freedom to browse products and obtain information using tablet and web based applications.

The Yale warehouse simulator package for example shows a realistic picture of a company's warehouse using images of the equipment being proposed and the customer's current or planned assets in situ.

Visitors can also access information on the Yale fuel cost calculator which makes it possible to compare the difference in fuel costs of a number of manufacturers' products using data derived from their own published information, as validated by manufacturer product testing.

Yale will be exhibiting at IMHX on stand 20C110 alongside its UK distributor Briggs Equipment.


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