Culina secure sweet new deal with Cadbury
23 May 2008
Culina Logistics Ltd, the multi-temperature supply chain specialist, has secured a major contract with Cadbury Trebor Bassett to handle the radial supply chain for its chocolate and confectionery brands.
The UK division of Cadbury Schweppes plc, the world's largest confectionery company, Cadbury Trebor Bassett has numerous leading brands in its product portfolio including Cadbury Dairy Milk and Cadbury Crème Egg, along with Bassett's, Trebor and Trident.
The solution provided by Culina's ambient operation involves shared-user distribution of orders, received by EDI (electronic data interchange), for individual pallets for radial distribution.
Collections are made from Cadbury distribution sites at Minworth, near Sutton Coldfield, and Milton Keynes then delivered via the Culina network across the UK.
Primary deliveries are made to the FMCG, grocery and convenience sector together with small cash and carry operations throughout the UK.
Cadbury can track orders via an integrated IT system, with proof of deliveries (PODs) scanned and available online. The secure website provides details of service levels, order progress and any enquiries.
The company also has access to on target in full (OTIF) data, which provides real time management information.
"At Cadbury we produce some of the UK's leading sweet brands and it is important that we have a reliable, high-quality supply chain that is also flexible and cost effective," says Ralph Moore, national transport manager at Cadbury Trebor Bassett.
"Culina has a robust radial network that is very flexible. The company also provides a lot of useful order information and feedback through the OTIF system, which is very important to ensuring the operation runs efficiently."
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