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Masternaut keeps Irn-Bru and Tizer flowing

29 May 2008

Leeds, UK, 01 April 2008 – UK soft drinks giant AG Barr PLC, manufacturers of the world famous Irn-Bru, has awarded Masternaut Three X a contract to supply a web-based real-time satellite tracking service for its primary delivery fleet. AG Barr is implementing the system to improve driver safety and loss prevention management. Simon Reynish, Primary Planning and Project Manager for AG Barr, has been following the telematics market for some time in order to source an application that fits AG Barrs' diverse needs, beginning with live tracking, allowing AG Barr to monitor exactly where it's vehicles are. "From this initial application we will develop the system, so that it will enable us to manage driver performance proactively, focussing on fuel consumption, environmental impact, vehicle servicing, and conformance to the Working Time Directive. This will give AG Barr management the ability to give constructive feedback to Drivers against their Personal Development Plans, an initiative for all Barr's employees, that is being rolled out across the business, in advance of the implementation of the Driver CPC legislation," he says. The Masternaut web-based vehicle tracking service uses satellite positioning (GPS) to establish the precise location of each of vehicle within AG Barr's primary fleet. This information is then automatically transmitted via high-speed mobile communication technology (GPRS) to a central server. The real time position of every vehicle is displayed using Microsoft Virtual Earth online street mapping over a secure connection using any web-enabled PC or handheld device, with minute-by-minute vehicle activity reports delivered automatically by e-mail to AG Barr's logistics management team. AG Barr, like its technology partner, is a rapidly growing company, with the acquisitions of Strathmore Water in 2006, as well as Vitsmart & Vitaminsmart brands and Taut International at the beginning of the 2008. "We are implementing Masternaut as part of our development plans and will have several trials to extend the system to assist in achieving our strategic goals that will further enhance our operations, levels of customer services and corporate responsibility. We look forward to making more announcements about how Masternaut Three X is assisting AG Barr PLC as we move forward with it through 2008," concludes Simon Reynish.

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