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Commercial vehicle manufacturer Isuzu strengthens its position within key European markets.

With 2010 rapidly approaching, leading commercial vehicle manufacturer Isuzu has announced a series of initiatives aimed at strengthening its position within key European markets.

In the UK, Isuzu Truck has confirmed that its Euro 5 prices for the Isuzu Forward and Grafter ranges of trucks have now been finalised and fixed for the whole of 2010. The company indicates that the increase in prices for Euro 5 models will be approximately 8% across the board.

According to Nikki King, Managing Director at Isuzu Truck UK, "By agreeing our Euro 5 pricing and stabilising the price structure for the next 12 months, this will enable our dealers to continue with the ongoing development of the Forward and Grafter ranges, consolidating the success we have achieved in the first 18 months since the launch."

At the same time, Isuzu Motors Japan has recently opened a dedicated stand-alone office in Europe, which is based in Frankfurt, Germany. This office, which provides wide-ranging support to Isuzu subsidiary organisations within Europe, replaces a previously shared office arrangement with Mitsubishi Corporation.

In Belgium, Isuzu has invested in a now fully operational 10,000 sq ft brand new dedicated European parts distribution centre that is serving 10 countries throughout Europe. A seamless change – this service started earlier this year when Isuzu Truck in the UK began to receive all of its genuine replacement parts supplies from this dedicated facility in Antwerp.

Isuzu strengthens European focus with UK leading the way in 2010……/2

With the new N and F-Series ranges of trucks now being well received across Europe, Isuzu currently operates with three dedicated truck assembly plants in mainland Europe. The company has well established production facilities in Turkey, Italy and Portugal, where finished trucks are assembled and supplied to the various Isuzu subsidiaries in ten European countries.

"Whilst the current market conditions for commercial vehicles are extremely tough here in the UK, at Isuzu we believe there are considerable opportunities for our product range not just here but in other key European countries. By strategic planning and with the long-term support from our partner organisations around the world, we believe Isuzu is well placed to take advantage of these commercial opportunities. Furthermore, despite the recession, here in the UK we have not economised on our customer care philosophy and continued to support our customers. So we are confident that when times do get better our existing customers will stay with us," said Nikki King.

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