Several hundred new food and drink products come on to the market every year. Many technical challenges are overcome to produce them, often requiring innovative formulations, processes and packaging solutions. Foodex 2010 is working with its exhibitors and an impressive list of market leading trade bodies and associations to demonstrate the latest innovations and technologies for the food and drink sector.
Leading exhibitors and supporting organisations have expressed their support for the re-branding which, they believe, brings greater emphasis to the key areas of the industry. A clear sign of this commitment is a full day of innovative research and development presented by Campden BRI in the Foodex Live Theatre which will run throughout the day on March 22, allowing visitors to catch up with the latest information from the UK’s foremost food and drink research organisation. Topics to be covered include: allergens, antioxidants, imaging of baked product structures, and high pressure processing.
Foodex, previously Foodex Meatex, the most established event for processing and packaging in the UK, has been re-branded to better communicate the broad appeal of the show from meat and poultry, to fish, dairy, fruit and vegetables, drinks, confectionery, cereals, organics and ready meals.
Meat @ Foodex will cover all aspects of meat & poultry production, which has been a core part of the exhibition since it began in the early 1980s.
Dairy @ Foodex will look at milk, cheese and other dairy products from cow to pack!
Fresh @ Foodex focuses on fresh produce and covering all aspects of preparation and packaging. Within the Fresh area, Seafood @ Foodex will examine all types of seafood, from prawns to plaice.
Beverage @ Foodex will demonstrate the latest ideas for alcoholic and non-alcoholic beverages including juices, smoothies and energy drinks.
Foodex will also feature a new Retail and Ingredients arena, located near the busy Foodex Live Theatre, offering an insight into ‘In Store’ preparation and packing, plus the latest trends in ingredients for healthy eating.
The show will be packed with events, competitions and live demonstrations with a key target area being skills development. For example, The National Skills Academy for Food & Drink Manufacturing will be running a series of training lectures each day. Running along side these will be daily introductions to Food Safety best practice and advice and information on the latest innovations in packaging, processing and machinery technologies, covering each of the five industry sectors at Foodex – meat; dairy; fresh; seafood; and beverage.
Competitions abound at these action packed shows, for example the National Federation of Meat and Food Traders will continue its search for the best pies, sausages and burgers on Sunday March 21and the Q Guild of Butchers will be launching the ‘Butchers Display Competition’ on Tuesday 23, both are a must visit for butchers.
Supporting associations also include Dairy UK, British Soft Drinks Association, Provision Trade Federation, International Agricultural Technology Centre and the Academy of Food and Wine. All are committed to making Foodex 2010 the most time effective event for food and drink professionals.
Exhibiting companies already include many leading names in the food processing and packaging with regular supporters such as Reiser, Handtmann, Ishida Europe, Interfood Technology, Formax, Bizerba, Unitech, Marel, Proseal, Espera Scales, and Ulma being joined by new exhibitors such as Metcalfe Catering, Thompson Food Machinery, Teknomek, RCS Logistics, to name only a few.
Daren Rose-Neale, show manager at William Reed Business Media, which organises the show, commented: "Exhibitions are a proven way to help companies out of the recession as we have seen by the recent successes at Anuga, as well as UK events. Foodex is well placed to give a real boost to the UK’s food and drink sector and our supporting associations bring their expertise and knowledge to the event. Innovation is more important than ever as we head for recovery and there will be plenty of it on show next March." (641)