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DHL logistics helps TIGI pack a punch with new promotion

DHL Supply Chain’s Consumer Sector has helped leading fashion hair care company TIGI collate and pack three new gift box designs for its Christmas 2010 campaign.

Over 500,000 gift packs containing professional hair products such as Bed Head and Catwalk were assembled by DHL co-packing professionals at the global logistics firm’s dedicated 350,000 sqft Whitwood facility.

The project required management of customer stock across multiple SKUs, hand assembly of multiple packaging components including acetate fronts, display inserts and outer boxes, checking of label alignments, application of tamper seals and the use of stringent internal audit systems to enable full product traceability.

TIGI’s gift packs were picked and palletised to order and are available in salons nationwide, across Europe and in Australia & New Zealand.

Lynn Grady, General Manager of DHL’s Consumer Sector’s Co-Pack operations, said: "This was a complex and delicate operation but we are delighted with the outcome. The team did a fantastic job to meet a very tight schedule.

"Quality control and manual dexterity were paramount to this job’s success as every fitment had to be inserted and folded in a specific way to avoid marking the acetates and boxes.

"We are very proud to have assembled some really stand-out packaging for TIGI and they will look great on shelf."

Ken Setchell at TIGI said: "We have been very impressed with the seamless fashion in which DHL have turned this around for us. With three different box designs and a combined total of 17 gift packs, it was somewhat of an undertaking.

"We are however confident that our customers will be delighted with the end result both in terms of the promotion and product combinations and its excellent presentation. DHL is certainly a safe pair of co-packing hands."

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