Lucky Red is yet another new customer for Isuzu Truck UK in the food distribution sector, with the recent arrival of the first pair of Isuzu Forward 7.5t refrigerated trucks into the company’s UK distribution fleet. Lucky Red is part of the Yearsley Group, since it was acquired as part of the takeover of Ice Pak Seafood Specialists earlier this year. Lucky Red chose Isuzu because of the combination of the product’s strong reputation for reliability and impressive payload carrying capacity.
The two new Isuzu N75.190 refrigerated 7.5 tonners, both fitted with Solomon 4.26m refrigerated bodies, are now operating on multi-drop regional work, delivering frozen food predominantly to Chinese restaurants in the north of England, each covering an estimated 80,000 miles per annum.
As Mark Haslam, head of logistics at Yearsley Group says, "We’ve been operating vehicles at 7.5 tonnes, but we now need the improved payload that is achievable by switching to Isuzu. Before committing to the brand however, we did speak to other operators of Isuzus and were even given access to telematics information. From that we could see accurate fuel consumption figures and reliability performance, which certainly helped us to make our final decision".
Supplied by local Manchester dealer The Hulme Group, both of the Isuzu 7.5t rigids feature the company’s popular Easyshift semi-automated transmission system whilst the Solomon reefer bodies have Carrier Transicold Xarios 600 direct drive refrigeration systems, together with triple opening rear doors, and a single pallet width side door to the nearside.
Based in Middleton, North Manchester, Lucky Red specialises in the temperature-controlled delivery of premium foodstuffs. The products are sourced from throughout the world, and then stored and delivered from the Middleton warehouse, with fish being a particular speciality.
"Temperature controlled food distribution is a very significant market sector for Isuzu Truck UK. The proven performance of our 7.5 tonners, in terms of reliability and payload, has become recognised as industry leading. Our customer CARE philosophy has generated unprecedented levels of customer loyalty and as a consequence many companies such as Lucky Red are switching to Isuzu. At the end of the day, commercial vehicle operators have to trust the products they buy and the organisation they’re dealing with. I think it’s fair to say that, certainly amongst the food distribution fraternity, word is getting around that we’re living up to their expectations," said Keith Child, marketing director at Isuzu Truck UK.