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Geodis Calberson and Sunrise Medical celebrate two decades of multi-modal supply chain partnership

Geodis Calberson provides international multi-modal solutions to Sunrise Medical in conjunction with Geodis Wilson’s air and ocean services.

Sunrise Medical – one of the world’s largest manufacturers of homecare and extended care products – has been making full use of Geodis Calberson’s international, multi-modal supply chain solutions for more than two decades.

Geodis Calberson, the UK division of global logistics solutions provider Geodis, manages all of Sunrise Medical’s European, overseas, logistics and UK next day pallet delivery services – in partnership with Geodis Wilson’s air and sea and Geodis Calberson’s road freight capabilities across the globe, providing manufacturer to end user transport solutions and handling 25,000 consignments for Sunrise Medical every year.

During the highly successful partnership, Geodis Calberson has designed a number of bespoke solutions to meet Sunrise Medical’s unique needs. In particular, it has developed safe-handling and security systems to protect Sunrise Medical’s goods in transit, as many are made to order. Geodis Calberson trains employees working for Sunrise Medical to implement stringent quality control procedures, which include specific training for drivers to ensure the correct manual handling of goods which include mobility products such as wheelchairs, lifting hoists, and living aids such as crutches and walkers.

Geodis Calberson manages all of Sunrise Medical’s domestic, European and Scandinavian road freight which originates from Sunrise Medical’s factory in Stourbridge in the West Midlands.

Geodis Calberson also handles imports from Sunrise Medical’s Spanish operation, and, through Geodis Wilson, all of Sunrise Medical’s inbound sea freight from plants in North America and the Far East, which is distributed by Geodis Calberson to Sunrise Medical sites across Europe.

Weekly air freight through Geodis Wilson also arrives in the UK for integration by Geodis Calberson, which reroutes it via its international road groupage services to Sunrise Medical’s European and Scandinavian bases.

Geodis is involved in servicing Sunrise Medical’s European distribution centres in all major countries on the continent, managing the clearance and distribution of inbound goods from all over the world to hospitals, wholesalers and retailers.

In line with Geodis Calberson’s commitment to providing the best customer service in the logistics industry, the company holds monthly quality meetings at Sunrise Medical offices to appraise Geodis Calberson’s operational performance and identify cost saving and improvement opportunities. Dedicated account managers work proactively with Sunrise Medical to ensure total quality and responsiveness to customer requirements.
Keith Turner, Distribution Controller for Sunrise Medical, said: "Geodis Calberson provides reliable service and on-time delivery which gives us peace of mind.

"They seamlessly integrate their international operations to provide us with supply chain solutions that meet our needs across the globe.

"Customer service is at the forefront of everything Geodis Calberson does, and their tailored services and responsiveness ensure that they are always helping us improve the efficiency of our supply chain.

"In addition, their quality processes mean that incidents of damage to freight have been negligible and we can entrust our cargo to them with complete confidence."

Jamie Cuthbert, Managing Director of Geodis Calberson, said: "The service we provide to Sunrise Medical in partnership with Geodis Wilson in the UK demonstrates how Geodis Calberson has the local networks and international reach to provide highly competitive, tailored, end-to-end supply chain solutions to major companies in many sectors.

"We share with Sunrise Medical a desire to drive costs out of the supply chain and help them maximise the efficiency of their distribution."

Sunrise Medical was founded in 1983. It produces many of the most popular brands in the home care industry, including Quickie, PowerTec, Jay, DeVilbiss, Oxford, Cooper and Sterling. The company operates factories in the UK, Mexico the USA, Germany and Spain, and distributes products in more than 90 countries.

Geodis Calberson has a UK network of 11 sites, 340 employees and 65 independent licensees in the Fortec Pallet Network, enabling it to provide transport and logistics solutions to a wide variety of businesses across the country.

Through its parent company Geodis, the international logistics solutions provider with 26,200 employees in 120 countries in all five continents, Geodis Calberson has global reach. This means that Geodis Calberson can offer customers a unique set of transport and logistic services encompassing all supply chain activities across the UK, Europe and worldwide.

The company serves many industries, including pharmaceutical and healthcare, luxury goods, hi-tech and multimedia, leisure, manufacturing, consumer packaged goods and automotive as well as fashion and textile and wines and spirits. As well as Sunrise Medical, high profile clients include Proctor and Gamble, IBM, Ariston and Garmin.

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