1. The Client
One of Europe’s leading POS (Point Of Sale) producers, Jansen Display supplies shop and display equipment to major retailers. Founded in 1995 as a German-Czech joint venture in Prague, the company has offices located in Slovakia, Hungary, Germany, Czech Republic and Poland. As part of the company’s growth and major expansion plans, two years ago Jansen Display opened offices in the UK.
2. The Challenge
Headed up by Simon Godolphin, the UK division needed to be a sharp operation to match up to the reputation of this large European business. With over two hundred lines of high quality products, it was clear that warehousing and logistics were fundamentally central to the success of the UK business. Normal practice for European operations is to use large, big brand logistics organisations. For Simon though, a more ‘added value’ solution was essential.
Simon Godolphin comments: "I wanted to start on the right foot and was really keen to do business with a local company that could offer a more personal touch. It was a tall order but I needed to give my customers a great first impression, and our logistics partner would be key to delivering this."
3. The Solution
Cambridgeshire based, Gofers Logistics Worldwide immediately ticked many of the required boxes. Readily able to provide the warehousing, picking and packing service required, Gofers Logistics Worldwide appeared to be a great one-stop-shop solution. However, for Simon choosing Gofers Logistics right from the launch of the UK operation would still feel like a gamble. With promises to provide a single point of contact and an ‘in-house’ feel to the service, the proof would come later.
The warehouse stores all Jansen Display’s UK stock and Gofers Logistics manages the process of picking, packing and shipping to all customers nationally. Products can vary in size, weight and fragility and may need to be packed in any multiples. Gofers Logistics proved its expertise at identifying the suitability of a carrier for a particular job, from timed deliveries and last minutes orders to safe carriage specialists.
On one occasion products were shipped to London for an exhibition the following day, only to discover they had European plugs. After an urgent call from the customer, Simon contacted Gofers Logistics at 5pm to explain the dilemma.
Gofers Logistics was able to arrange for UK plugs to be packed and despatched immediately, arriving with the relieved customer at 7pm the same evening.
Danny Norris, Gofers Logistics’ Account Manager for Jansen Display comments: "We know that this is a serious business and reputation is everything. We take a genuine interest in Simon’s company so when we identify issues it becomes second nature for us to go the extra mile to resolve them. In our experience, larger companies have less flexibility with deadlines and our personal touch is what sets us apart."
When Jansen Display UK launched in 2008 it needed a logistics company it could rely upon. In Gofers Logistics Worldwide it has found a trustworthy long-term partner. Simon comments: "In the 2 years that we’ve entrusted Gofers Logistics Worldwide with our business we have never had a reason to look elsewhere. We’ve always had the best service possible."
Gofers Logistics’ solution has worked for Jansen Display UK since day one. In 2010 Jansen Display plans to double the number of product lines and increase the stock handling by over 50%. Simon says: "We place the highest degree of trust in Gofers Logistics and we’re absolutely confident that they are the perfect partner with which to move forward, as we look to double our turnover in 2010."