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Linde Trifik announces new trading name

Linde Material Handling (UK) Ltd has announced that Linde Trifik's new trading title will be Linde Material Handling East Ltd with effect from 1st November 2007. The change follows last year's announcement when Linde Material Handling (UK) Ltd acquired the remaining shares of Hoddesdon-based Linde Trifik Ltd, which then became a wholly-owned subsidiary fully integrated in to Linde Material Handling UK.

“The new trading name will not affect our employees, customers or suppliers, but will communicate the understanding that the company is changing to meet the new higher demands and expectations of our customers” explained Stan Harris, Linde Material Handling East Ltd's managing director. “We will continue to present and demonstrate everything Linde Material Handling (UK) stands for: distinctive, integrated products and solutions from a recognised worldwide brand that addresses the materials handling issues of customers in every industry.”

“Linde Material Handling (UK) is committed to delivering superior products and services to its customers and these values will drive Linde Material Handling East Ltd as it seeks to meet the needs of its dynamic marketplace,” continued Harris.

“We are confident that both customers and employees will benefit from the exciting time that lies ahead. Through the skills and dedication of its people, and the quality of its products and services, there is a tremendous opportunity for us to continue to increase our market- leading position,” Harris concluded.

Linde Material Handling (UK) Ltd provides a complete range of materials handling equipment including electric and engine powered counterbalance trucks, reach trucks, pallet trucks and stackers, VNA equipment, order pickers and electric tow tractors. Laden and unladen container handlers, reachstackers and sideloaders are also part of the range and all are designed and built in Linde factories. As the UK industry leader, we also offer a wide choice of service packages, from efficient fleet management to attractive financing options. In addition, each national network company has an extensive fleet of short term hire trucks and Linde Approved used equipment, complemented by warehouse planning and contract management.


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