Easilift Loading Systems has reported an exceptional end to 2014 with impressive final quarter order intake and profitability capping a year during which the leading UK loading bay and industrial door specialist has experienced sustained growth. The company cites investment in design, servicing and sales & marketing as key drivers for its performance, which has seen Easilift buck the industry trend – noticeably, in securing important contracts with major UK and European retailers but also across a range of logistics providers.
“There is renewed confidence across UK industries, with greater investment and increased orders – and when that happens, companies need a reliable loading and unloading infrastructure,” suggests Rob Fay, Managing Director of Easilift Loading Systems. “The steps we have taken over the past 12 months have put us in a superb place to support our customers’ growth,” he adds.
The Easilift Loading Systems ethos is that there is no ‘one size fits all’ solution to loading bay requirements, making good design the bedrock of an efficient loading bay. “Bespoke configurations are essential to get the optimum performance out of a warehouse or distribution centre, which is why our in-house design department is so integral to our success,” explains Rob Fay. “We are delighted to have doubled the size of our design department in 2014, to support the new opportunities being generated.”
On the servicing side, Easilift has also commissioned a new fleet of vans and recruited additional service engineers to accommodate customer support. “Downtime isn’t an option in the loading sector, so our customers need the peace of mind that any issues will be dealt with promptly and effectively. With more engineers on the road – allied to a greater parts-holding capacity on board our vans – we can offer those reassurances by continuing to improve our first fix capability.”
In September 2014 the company also appointed the experienced Ray Phelan as its new Commercial Director, with a remit to lead the sales and marketing functions. Ray made an instant impact, with order intake, sales and profitability all substantially up during the final quarter of 2014 and a strong sales pipeline created moving into 2015.