Leeds based logistics provider, Bedfords Transport, has made a substantial CSR investment and launched a nationwide children’s road safety scheme.
The scheme, aimed at five to seven year olds and fronted by ‘Beddy’ the truck, is based around a fun and interactive website which can be used by children, teachers and parents. The logistics company has also invested in Beddy branding for a number of vehicles within its fleet, which can be seen out and about on the UK’s roads. The Beddy truck will also visit primary schools with dedicated members of the Bedfords team to give practical road safety demonstrations.
Support for teachers is in the form of downloadable lesson plans and group activities which can be used as a guide when teaching about road safety. The site can also be used at home by parents with their children as a follow up on work done in class. Games, puzzles and Beddy’s travel blog are designed to engage with children and build an understanding of road safety.
Bedfords decided to put the scheme together on learning that there are 3650 children involved in road accidents each year in the UK. The decision was made to do something which could help reduce that number by working with schools and parents to provide engaging and fun ways to teach road safety.
Steff Pfadenhauer, MD of Bedfords Transport said: "We were shocked at the number of children being injured on our roads and as they are becoming increasingly busy we decided to do something to help reduce accidents. By instilling good road safety habits in children from a young age we hope that they’ll remember the lessons they learn from Beddy and stay safe as they grow older."
A spokesperson from road safety charity Brake said: "Brake is proud to back this wonderful new road safety initiative for children. The Beddy website is a fantastic vehicle to teach children about the dangers they face on the roads and how to stay safe around trucks and lorries; whilst engaging them in educational activities. Brake will definitely be directing children, parents and educators to this invaluable, exciting new website."