Software specialist MMCC Consultants has developed a new mobile data capture and reporting application for leading brand and intellectual property consultancy Intellekt Ltd. The company helps protect famous brands in the FMCG, soft drinks, alcoholic beverages, printing consumables and automotive sectors.
Counterfeiting costs the economy billions of pounds each year and without protection many of the top brand names we know could cease to exist. Parallel or grey-market trading also has a significant negative impact on brand owners.
Intellekt employs a team of experienced agents who visit wholesalers to check the goods on offer are genuine and have reached the outlet through official channels. The new data capture system, which uses Intermec CN3 hand-held devices, allows the agents to gather information from the product’s packaging and labelling on site and transmit it back to Intellekt’s back-office computer system in Oxford. The data is then processed and a detailed report compiled for the client.
Cris Steele, Intellectual Property Investigations Manager at Intellekt said, "The new system has really streamlined our operations. Until now our agents had to use electronic notebooks to record the information they gathered during their visits which were cumbersome and difficult to use discreetly on site. The new Intermec CN3 hand-held units are not only much more convenient, they allow our staff to transmit the information back to headquarters in real-time. MMCC was able to make the application fully compatible with our existing IT, so we avoided the expense and trouble of upgrading the whole system. They kept us fully informed about how the project was progressing and the work was completed on time."
The Intellekt system is the latest in a series of bespoke applications developed by MMCC Consultants for leading companies in the UK and Europe.