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Prova PR consultancy and Varta consumer batteries on a charge

Environmental and technology PR consultancy, Prova PR, is celebrating this week, having walked away with the coveted gold award in the best corporate and business communications campaign category at the Chartered Institute of Public Relations’ PRide Awards, on Friday, 20th November. The award, for Prova’s work with Varta Consumer Batteries, was presented at a ceremony held at Birmingham’s International Conference Centre.

The campaign, entitled "Charging ahead with the Batteries Directive", highlighted Varta’s role in publicising the upcoming directive, which comes into force in the UK in January 2010. From that time, all portable batteries will have to be recycled, both by businesses and the consumer. Vince Armitage, divisional vice president of Varta Consumer Batteries, was delighted with the news and said:

"The Batteries Directive is a critical step for the UK, as we seek to create a society that places less reliance on landfill. Varta is extremely committed to playing a key role in publicising the directive and it’s fantastic news that our campaign to highlight the issue has been recognised.

"The team at Prova has done a fantastic job this year. We gave them a brief to make sure that we were at the forefront of the directive’s debate – and they have more than delivered. We are an up and coming team in the UK taking on some well known brands and the Prova guys have really helped us to punch above our weight."

Prova’s MD Richard Postins added: "It’s great news to walk away with the best corporate and business communications PRide Award. We have developed a strong relationship with Varta and are delighted that together we have raised the profile of the directive. Everyone at Prova is delighted."

The consultancy also won a Silver Award in the photographic category, for its work with international business movers, Robinsons. Prova developed a series of eye-catching photographs to support the client’s new environmental office moving service, called Di-vert.

Prova PR is one of the UK’s leading environmental and technology consultancies, based in the Midlands. Employing 12 people, it has grown organically to become one of PR Week’s top 50 agencies outside London.

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