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Vehicle tracking company Masternaut Three X tracks celebrities for sports relief

Vehicle tracking company Masternaut Three X has been chosen as the official tracking supplier for Sport Relief’s Million Pound Bike Ride. The company’s GPS tracking system is being used to track seven celebrities during their gruelling charity cycling challenge which began 1st March and will see them go from Lands End to John O’Groats.

Little Britain star David Walliams, Radio 1 DJ Fearne Cotton, Big Brother host Davina McCall and comedians Jimmy Carr, Miranda Hart, Russell Howard and Patrick Kielty are cycling a staggering miles in four days to raise £1 million for Sport Relief. This incredible team will take turns to cycle non-stop across the UK.

The Sport Relief cyclists are carrying special Masternaut GPS tracking devices allowing everyone to track the riders live during their 4 day event.

Masternaut’s Managing Director, Martin Port commented "It’s fantastic that we’ve been chosen to provide the technology to support such a high profile event which supports such as fantastic cause. We were also recently chosen to be the official tracking provider for Laurence Dallaglio’s Cycle Slam which saw the Rugby star cycle across Europe."

When not tracking celebrities, Masternaut’s tracking systems are used by companies like Ann Summers, Nestle, United Biscuits and Tarmac who use the technology to lower their CO2 emissions and keep workers safe.

Sport Relief’s other events will run from Friday 19th to Sunday 21st March. The whole of the UK will come together to get active, raise cash and change lives. It has a unique history of dedicated people doing extraordinary things to make a difference – from David Walliams’ swim across the English Channel, to Eddie Izzard’s amazing marathon a day around the UK. All the money raised by the public is spent by Comic Relief to help transform the lives of poor and vulnerable people, both at home and across the world’s poorest countries.

People wanting to track the celebrities live or make a donation should visit www.sportrelief.com and click on ‘The Million Pound Bike Ride’.

Profile of each Celebrity taking part

David Walliams
Sport Relief legend David Walliams is almost as well known for his incredible cross-Channel swim, which raised £1 million, as he is for co-creating and starring in Little Britain. On top of his epic Channel challenge, he also swam the Strait of Gibraltar from Spain to Morocco with James Cracknell in 2006 for Sport Relief.
Now a star of screens both big and small, as well as a published children’s author and recipient of a Sports Personality of the Year special award – it seems there’s nothing David can’t turn his hand to.

Jimmy Carr
Jimmy Carr, one of the most distinctive and popular comedians in the UK, has turned his hand to TV, radio and the stage. His stand-up has gone down a storm – he’s on a constant marathon of tours. In fact, by December 2009, Jimmy had performed his stand-up tour shows to more than a million people in the UK. He’s also filmed an incredible nine series of 8 Out of 10 Cats, and has found time to appear as a regular guest on QI, Would I Lie to You? & Argumental amongst many others.

Fearne Cotton
As well as being a legendary Kili climber, Fearne Cotton is one of the UK’s most in demand TV and radio presenters. She was even crowned best Radio Personality of the Year 2009.
In 2003, Fearne took part in Comic Relief Does Fame Academy and, in her own words, "murdered" Driftwood by Travis. And then, of course, in 2009 she and a team of celebs really went all-out and climbed Mount Kilimanjaro to raise money for Comic Relief. In the same year, she fulfilled a life’s ambition by taking over the reins from Jo Whiley as a presenter on Radio 1 weekday.

Miranda Hart
While she may be remembered fondly for her appearance on Comic Relief does Fame Academy in 2007, not many people know that comedian Miranda Hart actually used to work for the charity as a PA from 2001 to 2003!
But she’s certainly moved onwards and upwards since then – her self-penned BBC sit-com Miranda has won her critical acclaim, and she was nominated for a British Comedy Award for her lead role in sci-fi sit-com Hyperdrive.
Miranda is very excited to be back in the Comic Relief saddle – although she fears she may take that back halfway up a hill!

Patrick Kielty
Comedian Patrick Kielty made his Red Nose Day debut in 1995. His Sport Relief highlight to date has been finishing second to Prince William in the 2004 Sport Relief Mile – to this day, a result he attributes only to royal protocol and a stitch. He also led the infamous "lack of pace" bowling attack on the 2006 Red Socks Cricket Tour of India and co hosted the 2008 live show.
From fronting "Comic Relief does Fame Academy" to headlining "Live at the Apollo", his Irish gift of the gab has always seen him through. But can he make his bike do the talking this time?

Davina McCall
One of the most familiar faces on TV and Comic Relief superstar, Davina McCall started out on MTV long before the nation fell in love with her on Streetmate and Big Brother.

Now a proud mum of three and national treasure, Davina is apparently the woman ladies in the UK dream of going shopping with.
She’s dedicated to her charity work, and has been a presenter on Comic Relief TV shows numerous times – even donating £50 for the chance to snog co-host David Tennant live on TV for Red Nose Day 2009!

Russell Howard
Stand up comedian and star of Mock The Week Russell Howard has twice appeared on BBC One’s Live at the Apollo and recently launched his own show, Russell Howard’s Good News which went on to become BBC Three’s highest ever rating entertainment series and will return for two more series in 2010.
Russell is also an award-winning stand up with sell out tours – including dates at some of the country’s biggest venues including Wembley and MEN arena, and two bestselling DVDs – Russell Howard Live and 2009’s Dingledodies, to his name.

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