In the highly-regarded advertising competition The One Show held last Friday (May 9th) at the Lincoln Center in New York, Volvo Trucks’ campaign for its new truck range received an impressive nine awards including ‘Best in Show’ – one of the most sought-after prizes in advertising.
Volvo Trucks’ Live Test online ad campaign swept The One Show, a top-ranked awards ceremony for advertising held in New York, winning nine ‘Pencil’ awards including six golds. ‘The Epic Split’ even won the prestigious ‘Best in Show’ prize against 21,000 entries submitted from around the world.
The Live Test campaign features six videos that demonstrate innovative features in Volvo Trucks’ new truck series in a variety of spectacular ways. All told these films have been viewed more than 100 million times on YouTube.
"The One Show’s awards are among the highest honours in advertising. It feels especially rewarding that a B2B campaign continues to win advertising prizes in one competition after another," says Per Nilsson, Director Public Relations at Volvo Trucks.
In addition to ‘Best in Show’, Volvo Trucks also took home the award for ‘Client of the Year’. The campaign won gold awards in the ‘Interactive’, ‘Branded Entertainment’ and ‘Advertising’ categories. Most of the awards were for ‘The Epic Split’ – the viral video where Jean-Claude Van Damme does the splits between two new Volvo FM trucks being driven in reverse. The ‘Live Test Campaign’ also received a Gold Pencil for the best consumer campaign in the advertising category.
"Our surveys show that almost half the truck buyers who have seen the live test films indicate they would be more likely to choose a Volvo the next time they buy a new truck. For us this is another strong sign that the campaign has been successful," says Per Nilsson.
On May 1st the campaign won eighteen awards in the New York Festival ad competition, including ‘Global Brand of the Year’ and ‘Best in Show’. A few weeks earlier Volvo Trucks took home three Golden Egg awards at the Golden Egg gala, a top Swedish advertising competition. The campaign has also earned the sought-after ‘Black Cube’ award and ‘Client of the Year’ at the ADC awards, another prestigious global ad competition.