Widely recognised as introducing the very first electric powered low lift platform truck to the European market, Yale is searching for the oldest Yale forklift truck or pallet truck, Yale materials handling equipment, to mark its 90th anniversary year in 2010.
In 1919, the very first battery powered low lift platform truck was manufactured in Staten Island, New York by C.W. Hunt Co which was purchased by Yale & Towne Manufacturing Co in 1020.
Yale is offering a trip to the Big Apple in return for information on the oldest Yale forklift truck or pallet truck still in operation*.
Richard Czepukojc, Yale Europe’s marketing communications executive, explains: "We regularly receive feedback from our customers saying they are still using a Yale forklift truck or pallet truck purchased in the 1960s and we know of one operator that up until a few years ago was using a platform truck that was well over 40 years old, but we are certain that there must be more examples out there.
"As well as being at the forefront of forklift innovation and technology our products are recognised as being robust, durable and hard wearing so we are looking forward to discovering where these forklift and pallet trucks are still in operation today."
The competition is open to operators of Yale forklift trucks or pallet trucks in Europe, the Middle East and North Africa who currently operate Yale materials handling equipment that is at least 20 years old. The competition is being organised by Yale in anticipation of the company’s 90th anniversary year which will be celebrated in 2010.
Operators can enter the competition by visiting www.forkliftaction.com/yaleoldesttruck or by emailing a picture of it in use, together with your name, company and age of the truck, to firstname.lastname@example.org. A selection of images will be uploaded on the gallery on the new Yale blog site: http://forkliftsrus.blogspot.com/ and entries will be updated on Twitter at www.twitter.com/yale_forklifts .