In Memory of Henry Spurrier
'An Offer You Can't Refuse – The Role of Social Marketing in Changing People's Travel Behaviour' by Ben Plowden, Director – Smarter Travel Unit Transport for London
There are still a few places available for this Wednesday's prestigious 2008 CILT Transport Planning Lecture. Don't miss this chance to discover how traffic planners can and should influence travel behaviour.
The lecture will be held on Wednesday 23rd April 2008 at the Mayfair Conference Centre, 17 Connaught Place, London at 18.00 for 18.30 hrs
London has one of the largest Smarter Travel programmes in Europe. Working through direct communications with the public and through employers and schools, TfL's Smarter Travel Unit is working with the rest of TfL to develop and deliver new ways of influencing Londoners' travel behaviour.
But how effective is this approach? Can and should TfL change people's travel behaviour, in terms of when, how or where they choose to travel? How does it fit with other policy tools such as pricing and operational service delivery? And how far can the lessons being learned in London be applied to the transport challenges facing other British cities or to other policy areas such as climate change and public health?
To book your place at this essential transport planning lecture please contact Membership Services on 01536 740104 or email firstname.lastname@example.org.
The Chartered Institute of Logistics and Transport in the UK – CILT(UK) – is the professional body for individuals and organisations involved in all disciplines, modes and aspects of logistics and transport. The Institute's 20,000 members have privileged access to a unique range of benefits and services, which are designed to support them, personally and professionally, throughout their careers and help connect them with worldwide expertise.
Visit the website at www.ciltuk.org.uk