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Afflink joins forces with office products giant Pinnacle Affiliates

AFFLINK, a global leader in supply chain management and creator of the ELEVATE™ process, has announced a joint partnership with Pinnacle Affiliates, a 26-Member dealer group representing the largest independent office products distributors in the US.

"The Pinnacle organization has no rival when it comes to office supply groups in the industry today…they are simply the best," says AFFLINK President and CEO Dennis Riffer.

"Having these like-minded companies join the organization strengthens our efforts in surrounding the end-user with a comprehensive bundle of supply chain solutions. I know many of these Distributors personally, and having them a part of the AFFLINK family will certainly elevate the game of our entire group!"

All Pinnacle Members will be joining the AFFLINK organization with full Membership privileges-including access to Preferred Supplier programs, National Account contracts, and a host of marketing and technology services designed to position the independent at the forefront of our industry.

"Pinnacle dealers are already making significant progress in JanSan. Our AFFLINK partnership gives Pinnacle dealers another competitive advantage to expand even faster in this category," says Kevin Johnson, CEO of Warehouse Direct, and founding Member of Pinnacle.

"On a personal note, over the last several years Warehouse Direct’s membership in AFFLINK has helped us grow to become one of the largest independent JanSan supply and equipment distributors in our market.

Now all Pinnacle dealers will gain the same additional access to products and equipment, and possibly more importantly to excellent training, marketing assistance, GPO access and ELEVATE™ a remarkably advanced customer focused supply chain analysis tool that helps differentiate us in the marketplace."

Johnson will also serve on the AFFLINK Advisory Board, representing the Office Products channel and the organization’s vested interest in driving revenue and providing differentiation to its Members and Suppliers.

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