A stunning art exhibition of 13 images printed by one of Europe’s leading digital printers, Structure-flex, measuring a massive eight meters high, has made its first public appearance to create what is believed to be the largest outside art exhibition ever.
The exhibition, ‘Size Matters’, featured some of the world’s most famous musicians shot by iconic rock photographer Nick Elliott, as individual free-standing exhibits which were unveiled to an audience of 65,000 at Cholmondeley Pageant of Power last weekend.
The breath-taking show featured a collection of black and white creative images captured by Nick over his career of artists including E-Street Band’s Nils Lofgren, Thin Lizzy’s Ricky Warwick, Beverley Knight, Motörhead’s Lemmy, The Darkness’ Justin Hawkins, Simple Minds’ Jim Kerr and Europe’s Joey Tempest, amongst others.
The exhibition was an ambitious project that was conceived by the world-renowned photographer over three years ago and posed some enormous challenges that needed to be overcome to make the show a reality. Nick sought the expertise of specialist wide format digital printers, Structure-flex, to bring the show to life.
Paul Reeve, Managing Director at Structure-flex, commented: “Innovation is always challenging but we’re proud to have been able to have been involved in such an impressive project and to contribute our expertise.”
Established 45 years ago, Structure-flex’s Graphic Division has recently invested a further £450,000 in the latest technology and has a vast wealth of experience in wide format digital printing being one of Europe’s leading suppliers of a diverse range of products manufactured from flexible, heavy-duty, PVC coated textiles.
“Producing the images at the required dimensions wasn’t an issue,” explained Paul, “but retaining the detail in Nick’s images was crucial so we utilised our latest technology, which is capable of printing a vast array of grey tones, to re-create the true image.
“The fabric was also critical to ensure that it was capable of reproducing the required level of detail but was also robust enough to be displayed outside, open to the elements as free-standing pieces of fine art.
“A number of proto-types were produced at various sizes and tested on different fabrics before the final specification was recommended. Designing a suitable structure that depicted the look and feel of pieces of art yet secured them into position to fulfil any health and safety requirements was also a big challenge.”
Rock photographer Nick Elliott has worked in the music industry for over 20 years and his images have frequently been featured on album artwork as well as being published extensively across the media. Nick’s work is also in demand as fine art and has exhibited in galleries across the UK and Europe, and is currently in discussion to show his images in the USA.
Nick commented: “I am absolutely thrilled with the exhibition and how well it was received. When I created the concept I was confident that it was the first time that something like this had ever been done before but didn’t expect it to be so spectacular.
“I wanted to create an exhibition that was truly breath-taking. Size Matters is about immersing the observer into the live performance, to re-create the experience I had when I shot the image. I’ve shown my work around the world for many years as limited edition fine art for collectors, but this was the first time I’ve taken a show directly to the viewer.
“It was all about reproducing the exhibits as big as feasibly possible so that it could be appreciated at a distance but also immeasurably powerful and engulfing close up.”
Additional dates to show Size Matters are currently being investigated and will be announced shortly.