in Milton Keynes on a Saturday afternoon and had distributed brake assemblies to 152 dealerships in the UK by 9am the following Monday morning. Indeed, if anyone watched BBC Top Gear at the time they would have seen the presenters actually commenting on how fast Suzuki resolved this issue and BDA helped play an important part in this.”
The fast response provided by BDA, and the innovative logistics solution the company designed for Suzuki, enabled the manufacturer to relaunch its Celerio model in the UK just a few weeks following the incident, and the company has said that it does not expect the issue to affect sales of the model.
John Page, Business Performance Director at BDA, who was instrumental in designing and implementing Suzuki’s urgent parts supply strategy, said that incidents like this really demonstrate the importance of innovative time critical logistics solutions, particularly in the automotive sector.
“Automotive manufacturers are being tested far more stringently and the high cost of supply chain failure means that time critical logistics is beginning to become more invaluable to this sector. Vehicle manufacturers are increasingly having to respond to higher levels of quality, safety and production efficiency, which means the efficient use of innovative logistics with built-in contingency, and rapid next-day delivery are invaluable in giving OEMs greater control over their supply chains. We were delighted that our time critical approach and innovative logistics solution was successful in quickly resolving this issue for Suzuki and this is testament to everybody involved. ”