As its temperature controlled vehicle rental business continues to expand, Burnt Tree Refrigerental has recently become an associate member of the British Frozen Foods Federation (BFFF), the UK’s frozen food trade association, with over 300 members comprising Producers, Wholesalers, Importers, Exporters, Brokers, Retailers and related Associate businesses.
Commenting on the decision to join the BFFF, Mark Howell, Contract Hire and Refrigerental Director at Burnt Tree said, "The frozen food market is now worth more than £5.75 billion and is growing in value year on year by 2.5%. Overseeing this growth market, the BFFF is an outstanding organisation with a unique membership covering the entire cold chain from large companies to SME’s. Given that Refrigerental has now become a major player in the temperature controlled vehicle sector, we are delighted to become an associate member of the trade body that fully represents the frozen food industry."
BFFF Chief Executive Brian Young said, "We are delighted to welcome Burnt Tree Refrigerental into our membership. In a fast moving consumer goods market, reliable on-time delivery has never been more important. Having the right vehicles at the right time is a crucial element in achieving outstanding supply chain performance. Burnt Tree’s Refrigerental plays a crucial part in optimising supply chain efficiencies and optimising cost solutions."
Full details about Refrigerental, Burnt Tree’s dedicated temperature controlled vehicle rental operation, can be viewed on its website from which visitors to the site can obtain a fully comprehensive vehicle selection guide that outlines the complete range of vehicles available. The website also provides a detailed overview of the Refrigerental business, as well further information on the latest vehicle availability.