marked a prequel to his Big Green Giveaway. The festive initiative, organised in partnership with Birmingham City Council's Fleet & Waste Management division, aims to encourage shoppers in Birmingham to minimise waste and maximise recycling by passing on unwanted gifts or consider alternative ways of giving this Christmas.
Dave Green, Acting Assistant Director for the Council's Fleet & Waste Management said: “We are delighted to support the Bishop of Birmingham's Big Green Give-Away and thanks to our recycling partners Smurfit Kappa Recycling, we are able to give the Bishop an insight into what happens to his recycling once the crews have picked it up. It also helps to reinforce the recycling and reusing messages that we as a division are promoting this year.”
Smurfit Kappa Recycling is one of the largest reprocessors of paper and cardboard in the UK, with its two mills, in Kent and Birmingham, recycling 500,000 tonnes of paper and card a year. Birmingham City Council's links with the Smurfit Kappa mill in Nechells is a major success on the recycling front as it reduces the carbon footprint of the recycling trucks that collect the paper and card as well as providing local employment.