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Bison Gear gearmotors featured in new MSC Catalog

Twice as many motors including a comprehensive offering of gearmotors from Bison Gear in new MRO catalog
St. Charles, IL – July 11, 2008 – MSC Industrial Direct Co., Inc. has launched its 2008 Motor Catalog with over twice as many products as its previous catalog. New to the 2008 catalog is acomprehensive offering of gearmotors from Bison Gear.
When asked how the 2008 Motor Catalog was developed, John Mingst, MSC Product Manager, stated, “The 2008 catalog was developed totally based on our customer's input and feedback. We asked them what the ideal motor catalog resource would contain and we designed this year's catalog and product offering to deliver that.” The 2008 catalog now contains over 1,200 motors.

Regarding MSC's expectations for the new Motor Catalog, Erik Gershwind, MSC Senior V.P. of Product Management and Marketing, commented, “All of our programs at MSC are customer driven. I'm excited about the new Motor Catalog as it delivers a superior motor resource to our customers. We're excited to get it into the marketplace and expect the motor segment of our business to continue to show strong growth as a result of meeting our customer needs with superior products, service and support.”

The new Motor Catalog can be accessed online at http://www1.mscdirect.com/CGI/NNPDFF?PMCTLG=41&PMPAGE=1 or to request a printed catalog, call MSC customer service at 1-800-645-7270.

MSC is one of the premier distributors of Metalworking and Maintenance, Repair and Operations (“MRO”) supplies to industrial customers throughout the United States. MSC distributes in excess of 550,000 industrial products from approximately 3,000 suppliers to approximately 379,000 customers. In-stock availability is approximately 99%, with next day, standard ground delivery to the majority of the industrial United States. MSC reaches its customers through a combination of approximately 30 million direct-mail catalogs and CD-ROMs, 98 branch sales offices, 875 sales people, the Internet and associations with some of the world's most prominent B2B e-commerce portals. For more information, visit the Company's website at http://www.mscdirect.com.

About Bison Gear & Engineering Corp.
Founded in 1960, Bison Gear & Engineering Corp. designs and manufactures fractional horsepower electric motors, gearmotors and gear reducers used in industrial and commercial OEM applications worldwide. Bison's strong engineering tradition, based on Robusticity (TM) principles, offers products with up to twice as much torque in the same package size as competitors. Bison employs over 260 associates in its St. Charles, Illinois facility which produces gearmotors and reducers in parallel shaft and right angle configurations, as well as AC and DC motors, for applications where dependability and long lifetimes are important. www.bisongear.com

bthiessen@bisongear.com

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