MHW Magazine News and stories from the Materials Handling Industry
Swedish workwear manufacturer, Blåkläder Workwear Ltd., is delighted to announce its sponsorship of Blendini Motorsport for the 2014 race season.
Blåkläder will be equipping the team with functional, protective Blåkläder garments for mechanics & pit crew as well as supplying corporate clothing for other staff. Blendini will race in Blåkläder branded cars in several series’ in 2014, with the logo visible on fantastic sports cars including the Audi R8 LMS GT3, Lotus Elise, Mazda MX5’s and Porsche 911 GT3.
Spectators will be able to spot Blåkläder at a variety of races throughout the season including the British GT Championship, Euro GT, BRSCC Mazda Championship and Britcar Championship. Blendini will also compete at some events in Europe. Most events will be broadcast on either Channel 4, Channel 5 and MotorsTV, showcasing Blåkläder’s workwear to hundreds of thousands of viewers.
The huge Blåkläder range provides the very best quality workwear; designed in house, produced in its own factories, giving optimum performance, functionality and comfort to industry.
David Snelling UK MD at Blåkläder says he is delighted to be involved with the Blendini Motorsport team for the 2014 season: "I’ve witnessed first-hand the commitment and dedication these guys give at a recent test session at a very, very wet Silverstone. When you’re underneath a GT3 sports car, preparing for a test session in the pouring rain and it’s all against the clock, at that moment, you do your job & perform, or you don’t. That’s when being comfortable, dry and protected becomes absolutely essential.
"Blåkläder design and produce work clothing to deal with extreme environments. Blendini go to work and race in such environments so it’s a good fit!" he added.
Blendini Motorsport was formed in 2010 and has grown year on year. It provides a service to drivers looking to enjoy motorsport ensuring that a customer’s car is always at the circuit, ready to go and with a team of mechanics on hand in case anything goes wrong.
Tom Roche, owner of Blendini Motorsport says: "We are thrilled to have formed a partnership with Blåkläder Workwear. Our working environment ranges from putting up awnings in the freezing rain to working on hot race cars during full speed racing pit stops and Blåkläder have provided us with clothing that looks great, keeps everyone safe, warm and is really comfortable to work in."
To demonstrate their confidence in the quality of their products, Blåkläder offer a lifetime warranty on their seams, meaning if during the useful lifetime of a garment a seam should fail, Blåkläder will repair or replace it free of charge provided the garment has not been torn or cut by sharp edges.
