Boughey Wins Brand Stand Oloves Contract

Boughey Distribution Ltd, one of the UK's leading ambient grocery distribution and storage companies, has won a contract with European conceptual food and drink firm Brand Stand to handle the UK storage and distribution of its Oloves natural olive snacks.

The one-year deal is already live and initially involves the storage of 30 pallets of Oloves at any one time and their distribution to ASDA, with the aim of extending distribution to other supermarket chains as the product takes off.

Said Chris Diment, who handles Brand Stand's international operations: “Following the successful listing of Oloves in ASDA, it was imperative to establish a flexible distribution and warehousing partner for our products arriving from Spain. Boughey's experience and knowledge in dealing with the major UK supermarkets provided us with the perfect platform to maximise service during the early stages of our brand's development. The weekly reporting system ensures maximum exposure of stock holding and product movement.”

Commented Keith Forster, Managing Director of Boughey: “Our expertise in dealing with ASDA has allowed the Oloves operation to get off to a good start, and we are looking forward to extending our service to Brand Stand as Oloves achieves more UK listings.”

Brand Stand is devoted to developing leading-edge food products and its Oloves brand was the winner of “Best New Product” in the Fresh Ideas competition at London's 2007 International Food Exhibition (IFE).