Carrier Transicold has unveiled a new branding design for its Vector™ and Supra™ refrigeration units, now featuring the Carrier blue oval logo surrounded by a slim silver oval background. Carrier Transicold helps improve global transport and shipping temperature control with a complete line of equipment for refrigerated trucks, trailers and containers and is a part of UTC Climate, Controls & Security, a unit of United Technologies Corp. (NYSE: UTX).
The new branding replaces the traditional CARRIER white-lettered labelling on truck and trailer refrigeration units throughout Europe. The new logo treatment and placement is designed to enhance the visibility of the Carrier brand on the road, serving as a focal point to express Carrier’s core values of innovation, quality and performance for the cold chain to ensure refrigerated goods are delivered in optimum condition to customers, anytime, anywhere.
"The new branding design on our truck and trailer equipment aims to express Carrier’s longstanding commitment to support refrigerated transport companies in maintaining the highest standard of cold chain protection while minimising the cost of operation and environmental impact," said David Appel, president, Carrier Transicold.
The logo will be applied to the Vector and Supra ranges, including the latest Vector 1950 unit.