British Retail Consortium (BRC) Global Standards is today (Monday) launching its own dedicated website. The new site will be the main information source for the BRC Global Standards, training courses and the gateway for visitors to the BRC Directory of certificated sites.
To produce the website, BRC Global Standards partnered with award-winning online marketing agency Coast Digital – ranked in the UK top 100 interactive agencies by New Media Age. The brief was to design and build a website that accurately communicates the BRC Global Standards brand position and provides comprehensive information on the scheme with interactive features to engage the visitor.
The website has been developed with a content management system that allows quick and easy updates using tools to manage the website content, architecture and imagery. The content management system incorporates an easy to use browser interface allowing the BRC technical team to easily and simply create, edit, approve and amend web content at any time.
Dr Geoff Spriegel, BRC Director of Global Standards and Technical Services, said: "This is a significant step forward for our scheme. The website contains all the information you need to know about the Global Standards in a simple, easy to follow layout."