In its latest charity venture, materials handling specialist Briggs Equipment is sponsoring a team in the 2016 Rally for Heroes.
Rally for Heroes raises money for military charities and aims to give something back to members of the Armed Forces once they return from operations, including those who have previously served with the military. It fundraises by organising charity driving events across the UK and mainland Europe and its signature event is the biennial Rally for Heroes road trip.
Briggs’ support reflects its partnership with the Armed Forces through the company’s Defence Logistic Support division, which provides global equipment supply and support to the Ministry of Defence (MoD).
Gary Clements, Strategic Development Director at Briggs Equipment, said: “We are delighted to be involved with Rally for Heroes, which does such an important job supporting the charities that provide a helping hand to serving members of the Armed Forces and ex-servicemen and women and their families.”
Launching from HMS Victory in Portsmouth on August 5, this year’s nine-day event will see more than 100 people and some 60 vehicles (including support vehicles) drive across Europe. The aim is to drive five miles for every fallen service person since the start of the Afghanistan conflict and raise £100,000 for Rally for Heroes’ chosen charity.
This year Rally for Heroes is fundraising in aid of SSAFA. The oldest UK national military charity, SSAFA has been providing practical, emotional and financial support to current personnel, both Regulars and Reserves, and those who have served in the Royal Navy, British Army and RAF, and their families, since 1885.
Briggs announced its sponsorship at Autosport International with the impressive Briggs branded Porsche Cayman taking centre stage. A well-established mecca for petrol heads, the Autosport show features every level of motor racing from karting to Formula 1, so provided a fitting backdrop to the sponsorship launch.
Gary Clements added: “We are committed to ongoing charity support and our sponsorship of the team in the Rally for Heroes road trip is another initiative in our longstanding partnership with the MoD. The route will see the team travel along some of Europe’s most inspiring roads and we wish them all the best as they raise money for a very worthy cause.”
All participants in the Rally for Heroes road trip have to raise at least £1500 per car and 100% of the sponsorship goes to charity.
To date Rally for Heroes has raised in excess of £250,000 for military charities, including Help for Heroes, SSAFA and the Royal British Legion.