Competitive Advantage, working in collaboration with The Building Centre, has developed a series of one-day sales and marketing training programmes designed specifically for building products manufacturers and suppliers. The courses will run in the spring and again in the autumn. All courses will be held at The Building Centre in central London.
The Building Centre is the industry's premier source of building product information. Over 1,500 people each week visit its product and materials gallery. A further 35,000 professionals visit the on-line product directory – www.specifinder.com
John Gibson, Commercial Director, The Building Centre said:
“In today's increasingly competitive environment the need to strengthen sales and marketing skills has never been more important. These courses will give an invaluable insight into industry issues – giving sales staff the skills to adopt a strategic approach to marketing, helping to set their organisation apart from competitors and improve profitability.”
Effective specification selling
An introduction to the specification selling process – this course will examine the building product market and also the conditions that influence decision makers. It proposes methods of working with specifiers, contractors and distributors to help manufacturers create a demand for their products.
Thursday 19 April 2007
Thursday 18 October 2007
Introduction to construction industry marketing
The course is an introduction to marketing covering key marketing concepts including brand identity, customer relationship management, advertising, public relations and market research.
Thursday 29 March 2007
Thursday 11 October 2007
Marketing in the construction industry
This programme provides an overview of the construction industry and reviews some of the key marketing issues affecting the industry. It is designed for those with a basic marketing knowledge who are new to the construction industry.
Thursday 26 April 2007
Thursday 25 October 2007
The training programme is delivered by independent marketing and sales consultant Chris Ashworth. With over 25 years experience in the construction industry, Chris runs a series of training programmes on marketing and sales issues in the construction industry. He delivers training programmes for the Building Merchants Federation, is an associate lecturer at Oxford Brookes University and an associate faculty member for the Chartered Institute of Marketing's Training Division.
Venue: The Building Centre, 26 Store Street, London WC1
Telephone: 020 7692 6205
Course hours: 9am – 4.30pm
Cost: £275 + VAT includes CPD certification, refreshments and lunch
Nearest tube: Tottenham Court Road or Goodge Street
Further details: www.buildingcentre.co.uk/market/mt_seminar.asp