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Cat Fork Lift Truck distributor Briggs Equipment used equipment website a success

With one of the largest used equipment fleets in the country, Briggs Equipment, the UK’s national Cat® Lift Truck distributor, has enjoyed another year of record performance.

John Murphy, Briggs Equipment’s used equipment manager, comments: "For many years now we have focused on building long-term relationships with customers, whether they are dealers or end-users, giving them exactly the service that they deserve. We offer a wide choice of trucks with known histories often from our own managed fleets, allowing us to meet most of our customer demands straight-away and tailor a package to best suit their specific requirements."

The dedicated website has created a strong online presence for Briggs and has contributed significantly to its success. The website offers customers a live stock list including photographs and serial numbers, a multi-parameter search tool, enquiry facility and registered customers can even bid in online auctions. This gives customers access to a database with up to 500 great quality machines which is updated daily. This includes a wide selection of warehouse equipment, all at extremely competitive prices.

By focusing on long term relationships to drive sales growth, Briggs can offer a more transparent and open approach than its competitors. This way, customers can receive complete visibility of stock and the chance to choose the right truck to suit their own requirements.

John continues, "We have built strong long-term relationships with dealers and end-users and we have found that what they really value is the confidence that Briggs provides. When we talk about a truck for them we are discussing a stocked unit with a serial number, hours, age, full specification and mechanical details, not just a ‘second hand unit’. It’s this transparency and honesty that brings our customers back time and again."

With innovative long-term rental solutions, online asset management tools and providing a one-stop service solution, Briggs Equipment is totally focused on customer needs with the goal of becoming their service partner.

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