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CeMAT driving logistics innovation in Russia

The next CeMAT RUSSIA intralogistics show gets underway on 23 September 2014 at the Crocus Expo International Exhibition Center in Moscow. And it’s going to be a big affair, with around 200 exhibitors exhibiting on more than 10,000 square meters (107,600 sq. ft.) of display area. The organizer, German-based Deutsche Messe, is upbeat about the show’s prospects. Its Senior Vice President in charge of foreign trade fairs, Wolfgang Pech, explains: “CeMAT RUSSIA is the leading trade fair for intralogistics in Russia. It is thriving in the highly dynamic Russian market and will continue to benefit from the fact that whole sectors of Russian industry urgently need to invest in their logistics infrastructure in order to remain globally competitive. CeMAT RUSSIA has a broad visitor catchment that encompasses not just Russia, but its neighboring countries as well.”

The 5,000 or so trade visitors who attended CeMAT RUSSIA 2013 came from various regions of Russia as well as from neighboring states, such as Azerbaijan, Georgia, the Ukraine, Belarus and Kazakhstan. The economic backgrounds of the visitors were no less diverse, with 34 percent of the visitors coming from the industrial sector, 22 percent from the wholesale trade sector, 19 percent from the services sector, and 11 percent from the retail trade sector.

This diversity is extremely well catered for by CeMAT RUSSIA’s exhibition offering, which spans all aspects of intralogistics, including materials handling and storage technology, packaging and order picking systems, materials flow solutions, warehousing systems and workshop equipment, packaging systems, transport systems and software.

The systems and solutions on show at CeMAT RUSSIA are presented by a broad range of exhibitors. Among them is viastore systems of Stuttgart, Germany, which has a very strong interest in Russia, as its CEO, Philipp Hahn-Woernle, explains: “Russia is a high priority market for us because of its strong demand for innovative, high-performance intralogistics solutions. Our strategy is backed by German Engineering Federation figures, which show that Russia is the fourth largest export market for German manufacturers. And so, like many companies, we have succeeded in growing our business in Russia over the past few years. We’ve won a number of new Russian customers for our intralogistics systems and for our intralogistics software. The key to this success is that we have a presence in the Russian market. On the one hand, we have a local subsidiary headquartered in Russia plus various local sales partners, and on the other, we exhibit at CeMAT RUSSIA. The trade fair has yielded a number of key contacts and valuable information on concrete projects over the years, and we are confident that this year will be no different. At the end of the day, CeMAT RUSSIA simply is the most important trade fair platform for the Russian intralogistics industry.”

This view of the critical role CeMAT RUSSIA has to play is echoed by Luuk Snijders, CEO of OOO Jungheinrich Lift Truck, the Russian subsidiary of German industrial truck manufacturer Jungheinrich AG: “CeMAT RUSSIA is the most important intralogistics trade show for Jungheinrich Russia. We use it to profile Jungheinrich as a leading brand in the intralogistics industry and to present a whole range of product developments and innovations to local trade visitors. Apart from offering us a wealth of networking opportunities and new contacts, CeMAT RUSSIA is an excellent opportunity for us to meet face-to-face with existing and potential customers to discuss specific logistics projects and do business. And it is an opportunity that the fair’s high-caliber visitors have always welcomed because they know that Jungheinrich carefully tailors its products and services to their needs and gives them exactly what they need to meet their logistical challenges. That’s why our showcase at this year’s CeMAT RUSSIA will once again have a strong focus on integrated logistics solutions, such as our new shuttle systems.”

Snijders anticipates that the Russian market for industrial trucks will move sideways overall this year, with downturns in the counterbalanced-trucks segment more or less offset by moderate growth in the system business.

CeMAT RUSSIA is organized by Deutsche Messe subsidiary OOO Deutsche Messe RUS in partnership with the ITE Group Plc., a UK-based trade fair company with offices in 11 countries.

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