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City Link gives Santa a helping hand for leading toy chain

City Link is set to bring smiles to the faces of many young children this year as it prepares to make over 250,000 deliveries for one of the country’s largest toy retailers – The Entertainer.

The UK’s premium express parcel carrier won the contract earlier this year following a successful tender for contract renewal to oversee the distribution of the majority of the retail chain’s tracked parcels over the festive period, giving the big man himself a much needed helping hand.

The number of The Entertainer’s goodies which will be delivered by City Link this Christmas check under the new agreement will more than quadruple, such is the level of confidence The Entertainer has in City Link’s service offering.
Sales are already on the increase and City Link driver James Gaddes is pictured at The Entertainer’s recently opened shop in Rugby, Warwickshire with just some of the toys which will be delivered by Santa’s little helpers.

Some of The Entertainer’s best sellers this year will include:-

VTech InnoTab 2 – Pink
Scalextric London 2012 Velodrome Cycling Set
Mega Bloks
Crayola Glow Book
Angry Birds Space Race Kimble

Duncan Grant, Director of Multichannel at The Entertainer, said: "City Link has proven over the years that they can provide a fast, reliable service to customers, whilst also providing all of the support that our business requires, such as order tracking and scalability.

"As we cater for very young children we rely heavily on our carriers to provide a first-class service and we have built up a huge amount of trust in City Link and are extremely pleased to have expanded our relationship with them as we approach our peak trading period."

Tim Brown, Sales and Marketing Director at City Link, said: "We are thrilled to be working even more closely with The Entertainer this Christmas.

"To have been appointed as a key carrier partner for a retailer chain such as The Entertainer, is testimony to the levels of service we have been providing and we look forward to bringing Christmas cheer as we continue to strive to achieve the very best all-round service throughout the festive period."

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