Express delivery company City Link has invested in a striking new uniform demonstrating its commitment to customers and employees.
The company has made the significant investment to improve the comfort of employees and to reinforce the strength of the brand among existing and potential customers.
The new uniform – a prominent outfit bearing the company’s corporate colours of yellow and green – replaces the former black uniforms with the City Link logo.
Andrew Villars, Interim Operations Director, said: “This uniform represents an important investment for City Link. Not only does it reflect our quest to improve the comfort of our employees but it also helps us to maintain health and safety standards more easily while all the time enhancing the City Link brand.
“We want the uniforms to serve as a reminder to employees about our quest to deliver a professional, quality service to each and every one of our customers day-in, day-out.”
As part of the investment City Link has invested in rainproof jackets, soft-shell jackets, body warmers, polo shirts, trousers and shorts for every employee. They will be worn by all operational employees, including drivers and warehouse operatives, operational support, supervisors and owner drivers.
The uniforms will eventually be rolled out to include all team managers and customer care representatives as well as extra colleagues recruited to cope with increased demand during the peak period.
Andrew Villars added: “The uniform takes us on the road to continue growing the City Link brand in the world of parcel delivery. Every time one of our drivers delivers a parcel we want him to deliver it with pride in our brand. Every time a customer takes a parcel from our drivers we want him to realise he can depend on City Link as a smart, respectful, dependable and trusted brand.”
The uniform’s design follows months of collaborations between the company and members of the employee engagement forum. Members had direct input on the design and quality of the uniform and worked through a number of adjustments before the final design came to fruition.
The company is in the process of collecting all the old uniforms from employees. The discarded garments are being donated to charities and third world countries.
Pictured: Mark Dangerfield & Angela Mills (Operations Control) from City Link’s West Bromwich depot proudly model the new uniform.