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Compliments Green launched to encourage fuel saving in freight and logistics sector

UK’s first comprehensive ethical incentives and rewards programme is ideal to help freight and logistics sector to encourage environmentally aware behaviour by staff and to demonstrate social responsibility

Freight and logistics managers keen to encourage and demonstrate environmentally-aware attitudes and behaviour such as fuel-economical driving by staff can now use a new scheme to motivate them offering a comprehensive choice of eco-friendly incentives.

The newly launched Compliments Green, created by leading UK motivation and reward experts Capital Incentives & Motivation, a specialist division of Accor Services in partnership with Green Rewards, is the first fully integrated ethical incentives and rewards solution.

Compliments Green can be incorporated within any existing employee, channel partner or customer incentive programme or as a new stand alone scheme used as a basis for encouraging ‘greener’ behaviour.

Enhanced staff engagement and performance, improved recruitment and retention, boosted corporate social responsibility (CSR) credentials, and a stronger brand image and reputation are some of the key benefits than an organisation can gain by using Compliments Green.

An addition to Capital Incentives & Motivation’s well-established Compliments range, the eco-incentive programme utilises an e-voucher and online account, and operates with a points-based system. Once participants have accrued enough points they choose an environmentally-friendly reward at Green Rewards, an existing internet store that specialises in independently assessed ethical products and services. Green Rewards has an 800-strong portfolio of reward options including clothing, experiences, organic wine, scooters and garden hammocks. This range of reward options is expanding dramatically as demand for true green products increases.

The unique partnership between Capital Incentives & Motivation and Green Rewards is a first for the industry. It combines the employee engagement expertise of the UK’s leading incentive provider with the extensive product and ethical elements of Green Rewards.

"Almost half of all job seekers say they are more likely to join or stay with an organisation that addresses social issues and 23 percent of those who think their organisation is environmentally aware have an increasing sense of motivation*," commented Derrick Hardman, Managing Director at Capital Incentives & Motivation.

"We want to be sure that environmentally-conscious employees and members of the public can be rewarded by an appropriate incentive scheme and rewards."

"We believe the innovative nature of Compliments Green, with its e-voucher and ethical principles, will benefit businesses both externally and internally. Externally because organisations who are actively considering the environment may be viewed in a better light, which is vital in the current competitive climate; and internally so staff and members of the public – whether they pride themselves on being eco-citizens or just want to feel they’re reducing their impact on the planet – can be motivated by rewards that appeal to them," stated Hardman.

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