Cooper Specialised Handling (Cooper SH) has announced a new strategic partnership that will see the Warwickshire-based company represent the distribution interests of the Mantsinen Group Oy in the United Kingdom and Republic of Ireland.
The agreement covers the sale of Mantsinen’s complete range of hydraulic cranes, as well as the specialist log handlers manufactured by the Finnish company.
The agreement will also extend to servicing of Mantsinen equipment already in the UK and Ireland as well as spare parts support.
Cooper SH is already the distributor for the SMV range of forklifts, container handlers and reach stackers manufactured by Konecranes in Sweden.
Commenting on the new partnership, David Cooper, Director of Cooper SH said: "This is a natural fit for our business on many levels. Our existing customers have a need for this type of equipment and there’s a further fit with our engineers and the technology the Mantsinen equipment utilises.
Cooper went on to explain the concept of hydraulic cranes (or material handlers as they are also termed) is still relatively new and offers a viable, quick and cost-effective alternative to rope based options, often the default choice in the UK.
"We therefore view this as a ‘concept sell’, as the possibilities and opportunities we find for this equipment become more apparent." He added.
Speaking on behalf of Mantsinen, Sales Director Harri Romppanen commented: "We are delighted to have secured this relationship with Cooper SH. Its presence in the port and heavy industry sectors is impressive, as is the control over their own service organisation which was a key element in our selection criteria.
"Mantsinen now has a significant service presence in the UK so entering into this partnership was an easy decision for us to make."
Thanks to Mantsinen’s Nordic origin, high levels of engineering quality, ergonomics and customisation are to be expected and when combined with the Cooper’s reputation for customer service excellence, the partnership looks set to prove a long and successful one.