MHW Magazine News and stories from the Materials Handling Industry
In all the excitement over Black Friday, Cyber Monday bargains are in danger of being overlooked: but the e-commerce delivery experts ParcelHero says Cyber Monday is set to fight back hard this year with record sales of over £1bn in the UK alone. And that’s thanks to the close cooperation between retailers and their delivery partners.
Says ParcelHero’s Head of Consumer Research: “The online only Monday sales event may have been overshadowed by Black Friday; but many online retailers have decided that resistance is far from futile and are keeping some hot deals up their sleeve. They know the no quibble 14 day easy return options will win over shoppers.”
Explains David:”Last year, UK shoppers splashed £968m on Cyber Monday deals. That’s not quite as much as the £1.1bn spent on Black Friday – but it’s considerably more than the £720m spent on Cyber Monday 2014; and is set to rise significantly this year.”
David Jinks says:
- This year ParcelHero is confident UK Cyber Monday sales will comfortably top the £1bn mark. Consumers are realising that the – legally binding – 14-day no-quibble returns guarantee for online purchases makes buying online on Cyber Monday a better bet than fighting in store on Black Friday.
- E-commerce retailers who work closely with their delivery providers to provide a seamless returns policy will have the advantage over brick and mortar stores.
- Under the Consumer Rights Act store bought items are only returnable if they are faulty (unless the retailer chooses to offer a better returns deal). That makes Black Friday shop deals far less attractive.
- In the USA Cyber Monday could delete Black Friday entirely. In 2015 it made $2.28bn; exterminating Black Friday’s $1.096. And Adobe Digital Insights are predicting it could reach $3.36bn this year!
- The US is pointing the way forward for Cyber Monday. As UK customers turn against battling the crowds to win supposed bargains in stores – only to find over half have been sold cheaper in the months immediately before and after Black Friday, according to Which? – Cyber Monday will eventually win this galactic scale shopping war.
