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DAF Trucks consolidates market dominance ahead of CV Show 2017

DAF Trucks consolidates market dominance ahead of CV Show 2017

DAF Trucks makes its return to the CV Show this year having recently announced impressive annual registrations figures for 2016. DAF Trucks’ overall 13,911 registrations – up almost 20% on 2015 – resulted in a record-breaking 30.1% market share for the company in 2016; its most dominant position in the over-six-tonnes GVW commercial vehicle market which the company has headed for the past 22 years.

“This is a record-breaking performance,” said an understandably delighted DAF Trucks Managing Director, Ray Ashworth, “which has been achieved with a product range of the highest quality, reliability and productivity, supported by a dedicated dealer network. I want to thank all of our customers who have purchased DAF over the years, which has resulted in us retaining and further extending our leadership of the UK market,” he said.

DAF Trucks pays attention to operating costs at this year’s show, focusing on its ‘DAF Transport Efficiency’ philosophy – the company’s ongoing development of product enhancements such as Silent Mode and Predictive Cruise Control, supported by a comprehensive range of customer support services, namely, DAFaid, DAF MultiSupport R&M packages, DAF Parts and PACCAR Financial – all combining to provide operators with a total transport solution and all evident on DAF Trucks’ CV Show stand this year.

“Our impressive registrations result in 2016,” continued Ashworth, “is thanks in no small part to DAF Transport Efficiency. We have a product range that is arguably more reliable, more efficient and more productive than any other on the market, and, crucially, we provide an aftersales portfolio that sets DAF Trucks apart from the rest. Operators know that a truck is only as good as the back-up it receives,” he said, “and I know that DAF Transport Efficiency is at the heart of our success.”

DAF’s Euro-6 product range underpins the company’s position as market leader. From the LF range at 7.5 tonnes right through to the flagship XF Super Space Cab at 44 tonnes (and above), DAF has engineered a line-up with real driver appeal and a genuine ‘prestige’ presence on the road.

“For today’s operators,” said Ashworth, “we offer a serious transport solution – trucks of the highest quality, brimming with driver appeal and built to the highest quality standards. 2017’s DAF truck is a highly-prized asset for both the Transport Office and the driver.”

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