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DHL signs up Merit to target WEEE directive

Midlands-based business-to-business outsourcing specialist, Merit Outsourcing, has been appointed by DHL Environmental Compliance Solutions to enhance the integrity of its database marketing and help it to secure more business related to new environmental legislation.

DHL has a strong track record in the environmental sector, providing a range of services to businesses faced with a host of environmental obligations emanating from packaging waste legislation and the forthcoming Waste Electronics and Electrical Equipment (WEEE) Directive. Merit has been engaged to manage and cleanse DHL's database of over 7,000 businesses that may be affected by the WEEE Directive which is due to come into force in the UK in July 2007.

Merit was able to provide a fast, efficient and low cost solution to the inherently complex and costly process of database verification, using a mixture of UK-based and offshore facilities.

Martin Shields, chairman of Merit Outsourcing, explained: “Our UK-based project management team undertook the set up of this complex project involving a sound understanding of the forthcoming legislation and its impact on businesses. At the same time, our specialist business-to-business team in Chennai carried out the data checking and validation process at a fraction of the cost typically associated with this kind of work.

Paul James, general manager of DHL Environmental Compliance Solutions said: “We were keen to utilise the services of an outsourced service provider that could deliver quick results and engage with a highly sophisticated business audience, without compromising DHL's reputation as a respected global brand. The Merit team has achieved this by working in partnership with us – and the results have been extremely successful.”

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