Diode España S.A, a market leading reseller of automatic identification and mobile solutions, has become an official distributor of SATO Iberia. DIODE will benefit from access to the complete range of SATO’s barcode and labelling solutions and will be responsible for selling and distributing its products including industrial, portable and desktop printers as well as SATO’s latest TH2 mobile printer.
SATO and DIODE envisage that the new partnership will bring benefits to both parties, enabling them to supply advanced solutions to customers in the logistics, healthcare and retail industries quickly as well as paving the way for mutual growth in Spain. DIODE’s partnership with SATO will provide customers with complete access to the latest barcode and labelling solutions.
Jose Miguel Dominguez Pulido, Director of the System, Identification and Communication division for DIODE commented: "Becoming an official SATO distributor will enable DIODE to consolidate its presence and brand image on the market and become a reference in automatic identification, as well as offer a wider range of solutions in barcode and label printing, data collection and mobile technology."
The new distributor has been provided with technical and sales training for all SATO products and certification to sell the TH2 mobile printer. DIODE will benefit from direct contact with the product manufacturer and its engineering skills, maintenance and customer service, while SATO will gain from DIODE’s already strong position in the automatic identification market which is expected to open up new opportunities for the company.
Chairman of SATO Corporation and SATO International Europe Ikuo Dobashi said: "We are committed to developing a strong partnership with DIODE and with our combined depth of experience we expect this agreement to yield positive results for both companies. This will enable us to grow our vertical markets in Spain, strengthen our distribution channel and ensure better coverage and service to our customers by providing wider access to advanced identification and labelling solutions".