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Environment Agency short listed for prestigious CIPR PRide award

We are happy to announce that the Environment Agency Midlands Region has been short listed for a CIPR (Chartered Institute of Public Relations) PRide Award 2007 recognising our work to reduce fly-tipping and to make Derbyshire a better place.

The Environment Agency's BREW (Business Resource Efficiency and Waste) Campaign has been short listed in the public sector category. The judging process is rigorous with a national panel of industry experts assessing the short listed entries.

Colin Farrington, CIPR Director General and Chairman of the judges, said: 'To reach the PRide Awards short list is a remarkable achievement as year on year the quantity and quality of entries increases and competition gets stronger. The finalists are testament to the good PR work going on outside of London and across sectors. They should feel proud of their achievement and their chosen profession's invaluable contribution to business and society'.

The BREW campaign targets small businesses that produce waste in Derby and South Derbyshire. We wanted to make local residents and businesses aware that fly-tipping is illegal and that they have a 'duty of care' to dispose of their waste properly.

Mark Sitton-Kent, Environment Agency Director for the Midlands, said: ' We have seen a 12% reduction in fly-tipping in Derby and South Derbyshire since the campaign began. The first ASBO for fly-tipping was also achieved by the team. Communication is an important factor in raising awareness of the issues and to be recognised for this by the leading PR experts is a great achievement'.

There were 1456 entries to the Pride Awards this year.

There are eleven regions taking part in the Pride Awards- Wales, East Anglia, Home Counties South and Wessex, Midlands, North East, North West, Northern Ireland, Scotland, Thames and Chiltern, West of England and Yorkshire and Lincolnshire.

There are 23 award categories – for a full list visit www.cipr.co.uk/pridewards

Midlands winners will be announced on 30 November 2007.

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