MHW Magazine News and stories from the Materials Handling Industry
Collective functionality enhances multi-channel retailing with order capture, POS, store kiosk, call centre operations, and more
RedPrairie Corporation, a productivity solutions provider, announced it has finalised the acquisition of Escalate Retail, a leading provider of all-channel commerce to specialty retailers, direct marketers and big-ticket retailers. The acquisition creates a compelling combination of assets, capabilities, and people that leverage Escalate’s capabilities and extend RedPrairie’s supply chain leadership position to create a combination of solutions that integrate and optimise the customer experience, from search to sale to delivery, no matter when, where or how the customer chooses to shop.
Escalate’s solutions deliver all-channel commerce capabilities that help reinvent shopping for more than 400 brands in the retail vertical, including St. John Knits, The Buckle, Hot Topic, Coldwater Creek, EILEEN FISHER, and The Louvre.
"With this acquisition, RedPrairie will be ideally positioned to manage both supply chain and retail activities, from the time a customer first makes contact with the retailer—no matter the channel, touch point, or device—all the way through to fulfillment," says RedPrairie CEO Mike Mayoras. "Additionally, we have enhanced our ability to leverage our Workforce and Inventory Management solutions to help retailers optimise inventory and fulfilment processes regardless of where the order is in the supply chain."
"The consumer has evolved," says Stewart Bloom, CEO Escalate Retail. "More than ever, consumers are using a number of different channels to interact with retailers outside of the store from online and mobile devices, to call centers and social media among others. Our merging with RedPrairie results in unparalleled capabilities to optimise the customer experience, from search to sale to delivery."
RedPrairie is exhibiting at the Retail Business Technology Expo, London, on 16th-17thMarch.
