Every Can Counts, the away from home drinks can recycling programme, has today revealed that it helped businesses to collect 27 million used aluminium and steel beverage cans for recycling across the UK in 2010. The figure is equivalent to each employee at organisations registered with the programme recycling four cans per month.1
Every Can Counts, which is funded by the leading European and UK drinks can manufacturers and aluminium and steel packaging reprocessors, calculates that by enabling over 394 tonnes of drinks cans to be recycled last year over 4000 tonnes of greenhouse gas emissions have been avoided.
Every Can Counts provides businesses with a branded recycling programme enabling them to launch and promote, drinks can recycling. Over the past two years the programme has been embraced by over 400 organisations keen to demonstrate their commitment to sustainability and encourage their staff and customers to recycle more.
Organisations using the programme range across the public and private sector and from SMEs to FTSE-listed companies. All are using Every Can Counts to help them achieve corporate social responsibility (CSR) and sustainability objectives, including zero waste to landfill targets. Two years after its launch there are over 4000-branded collection points around the UK in offices, shopping centres, universities and tourist attractions. Results from participating organisations show that although the programme specifically targets drinks cans, volumes of other recyclables also increase as a result of using the range of Every Can Counts-branded resources.
Announcing the 2010 results at the Facilities Show, Diana Caldwell of Every Can Counts said: "We are extremely pleased with what Every Can Counts achieved in 2010. More and more organisations are joining the programme as they understand the contribution it can make to workplace recycling and CSR schemes.
"Moreover Every Can Counts is establishing itself as a strong brand in successfully promoting the recycling of drinks cans outside the home both in the workplace and encouraging consumers to recycle whilst ‘on the go’. This summer sees the programme embarking on projects to encourage recycling in new areas, and so we have high hopes that the programme will continue to flourish into 2011, and beyond."
Around 30% of the 9 billion cans sold every year are consumed outside the home; mainly in workplaces and whilst ‘on the go’, so they do not get picked up for recycling through local authority collections for domestic waste. Every Can Counts addresses this gap, helping organisations to set up and promote recycling schemes to staff and customers.