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Every Can Counts helps universities boost recycling

Students rewarded for recycling their empties at the Can Film Festival

The Can Film Festival, the recycling initiative developed by Every Can Counts working with the National Union of Students, is embarking on a second year of encouraging drinks can recycling at universities. The away from home recycling programme for drinks cans offers students an opportunity to watch films, for free, by simply bringing along empty beverage cans to be recycled.

The Can Film Festival is being promoted as part of the ‘Degrees Cooler’ programme which is funded by the Greener Living Fund and sponsored by Defra. Degrees Cooler aims to measurably increase the pro-environmental behaviour of staff and students across 20 universities in England. The Can Film Festival supports behavioural change by encouraging greater awareness of the sustainable benefits of increasing recycling rates of the drinks can.

Rick Hindley of Every Can Counts said: "Over eight billion drink cans are sold in the UK each year, of which around 30% are consumed on-the-go. That’s equivalent to over 40,000 tonnes of aluminium and steel drinks cans, which might otherwise be lost to landfill. As students consume a large amount of canned drinks, it is important to make out-of-home recycling more convenient and accessible within university campuses. Working with Degrees Cooler on the Can Film Festival provides a simple and effective way to engage with a key audience and encourage long-term behavioural change."

"Students are increasingly conscious of their environmental impact and are keen to do their bit to help move towards a greener lifestyle," added Olivia Knight-Adams, Degrees Cooler Project Coordinator. "The Can Film Festival is a fun initiative with a serious message, and we hope events like this will make it easier for young people to be more sustainable."

To date, there are over 4000 Every Can Counts collection points across the UK – in offices, shopping centres, hospitals, beaches and music festivals. Organisations working with Every Can Counts receive both practical assistance and marketing communications support, enabling them to improve their recycling performance.

Degrees Cooler is a programme funded by Defra’s Greener Living fund and managed by the National Union of Students.

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