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FACE Opens New Branch In The Middle East

ACE offer Floor Flatness Compliance Testing on industrial concrete floors, providing
accurate and rapid results for Defined Movement (narrow aisle) and Free Movement (open area) surveys, to British (TR34), German (DIN), American (Fmin) and other standards. The FACE operation in the Middle East will be known as FACE Middle East Fzc(Free Zone Company).

“FACE has been working in the Middle East for some time now. As the demand for our services continues to grow, it makes business sense that we are also based there, so that we are able to work closely with our clients and operate more efficiently.

We chose Dubai for its strategic location, given all the advantages of a highly developed economy. As a regional trading hub, the location also offers convenient access to businesses in neighbouring countries, of whom we have had dealings with.

Dubai is one of the fastest growing business centres in the Middle East and presents international business with a wide range of opportunities for different activities and operations, including Transport and Distribution”, comments Kevin Dare, Managing Director of Face Consultants Ltd.

Malcolm Godbold will be heading the FACE office in Dubai. As the General Manager, his main objective is to act as a Liaison Office for the CoGri Group of Companies, offering the full range of group services.

“The idea is to develop the groups range of services further to allow a 'total package concept' for the customer, by including the Installation of Wire Guidance or Rail Guidance and Magnets in the aisles to complete VNA Flooring Installations.”, comments Malcolm.

Malcolm has been working in export sales/sales management for 29 years. He predominantly worked for international manufacturers, selling materials handling equipment through dealership networks in the Middle East, as well as in Africa, and Eastern Europe. These companies included Hyster and Crown Equipment.

Malcolm's diverse work history provides him with detailed knowledge and experience of The Middle East and of VNA applications.

Asked about his vision for FACE Middle East, he commented: “Our aim is to establish international standards in The Middle East for the designing, specifying, testing and measurement of Industrial Superflat Floors.

We want to develop the name of FACE Middle East, as the leading authority in the region, for Superflat Floors. A further vision is to develop the concept of 'Approved Status' or 'Certification' of local flooring contractors, who have the right equipment, who have been trained, and who have proved that they can achieve the necessary International Standards of flatness when laying floors”.

For more information on FACE Middle East Fzc, please contact Malcolm Godbold at:
Tel: +971 4 3944726
Email: Malcolmg@eim.ae

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