while machine operators can get into the action on facebook
After YouTube, Hyundai Heavy Industries Europe HHIE now announces its presence on two other popular social media websites. With a presence on both facebook and twitter, the construction and material handling brand reaches out to operators and editors respectively, although everybody is welcome on either of the three web pages.
Twitter is a rapidly growing micro blogging website. With short messages of 140 characters maximum, twitter will allow Hyundai to bring short news and background information to press contacts and other stakeholders more easily and quickly. Twitter simply lowers the threshold so Hyundai can now post what is nice to know and act faster in case of an occurrence that needs to be know. Editors who pick this up and would like to know more, can just reply or retweet.
On facebook Hyundai wants get in touch with the men and women that operate the equipment. Pictures, videos, testimonials and reports of Hyundai machines at work, all from an operator perspective can be found on the Hyundai page. Operators can share their machine experiences, comment on others and engage in discussions with fans and… Hyundai. Any product related remark or suggestion found on facebook will be forwarded to HHI’s R&D department in Korea. Hyundai has already pointed out to its commitment towards operators with the ‘work or pleasure?’ campaign and now follows through on this promise with facebook.
"At HHIE, we’ve not just now started with social media", marketing engineer Jan Coemans explains, "we were one of the first in our market to have a YouTube channel when we created it in March 2006, but now time has come to take it a step further. We are grateful to have a strong and loyal customer base in these challenging times. Facebook is a way of bringing these customers and fans together to have their voices convince others of their positive experience: the pleasure of no-nonsense quality".