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Frédéric d´Orsay joins TSC Auto ID as Sales Director southern region

Frédéric d´Orsay joins the team at TSC Auto ID Technology EMEA GmbH as their new Sales Director Southern Region. The company, among the world’s top 10 manufacturers of thermal printers, is currently one of the fastest-growing providers in that market and is therefore consistently growing its sales activities. D´Orsay brings not only a concentrated charge of competence to the table, but also more than fifteen years of experience in the sector, especially contacts in the global AIDC industry.
"We are very happy to have brought Frédéric d´Orsay, a real heavyweight in the industry, on board," says Michael Sloup, managing director of the European subsidiary of TSC Auto ID in Zorneding. "He knows the markets in the US, Latin America and Europe very well, and his work shows his great passion for our industry."

As the Sales Director Southern Region, D’Orsay will be responsible for sales activities in countries such as Portugal, Spain, France, Italy, the Near East, and North Africa. Henning Mahlstedt, the previous Sales Manager for Europe, will become the Sales Director Northern Region as of September 1. "Of course, we are expecting a huge amount of dynamic from this new constellation – especially in collaboration with the rest of the sales team for Germany-Austria-Switzerland and Eastern Europe. And not just those two will be immediately setting new accents in EMEA, I’m absolutely sure of that," says Sloup.

D’Orsay, born in Los Angeles, has both American and French citizenship and speaks fluent English, Spanish and French, and is quite ready for the new challenge. After earning his Masters in Industrial Engineering in St. Etienne, France, he started his career as a Technical Manager with Markern-Imaje, a globally active provider of labelling solutions that is part of the Dover Group.

At Impuls ID Distribution, he was initially the Vice President in Fort Lauderdale, but in 2008 became the Managing Director for the four subsidiaries in Barcelona. After the takeover by Bluestar, Inc., d’Orsay moved up to become the EMEA Southern Region General Manager.

"I am proud that I will be working with TSC Auto ID – a company developing outstanding products with a strong team spirit, with a lustrous past and even more success ahead of it," says Frédéric d´Orsay.

He values the comprehensive, yet differentiated, portfolio of TSC Auto ID, as well as the quality and reliability of the powerful thermal direct and thermal transfer printers. All product development is oriented towards market needs and products are manufactured in-house. TSC Auto ID is thus capable of providing a variety of standard features for their printers, while still offering attractive prices that are unequalled on the market.

The printers are sold only through the channel. TSC’s partner network includes value-added resellers, distributors and dealers. TSC supports its partners and their resellers with technical support, project supervision and technical training sessions.

Frédéric d´Orsay says, "You could say that I’m just drawn by all these advantages – because TSC offers real added value for its customers, distributors and employees. At any rate, I’m happy to belong to the TSC family now and to help them continue to grow the success they deserve."

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