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Fresh Direct comes back to Isuzu for follow-up truck deal 39 new Isuzu 7.5t rigids added to fleet

Following the success of their first 20 Isuzu 7.5t rigids, originally delivered in 2009, leading food service company, Fresh Direct (UK) Ltd based at Bicester, has taken delivery of its next batch of 7.5t distribution trucks – 39 x N75.190 Isuzu Forward refrigerated rigids recently joining the 200+ strong UK vehicle fleet.

Within the vehicle order mix, 25 of the Isuzu rigids have replaced existing Isuzu vehicles, whilst 14 are an extension to the current fleet, reflecting on Fresh Direct’s growth and its policy to specify the Isuzu marque at 7.5 tonnes.

According to Nick Allen, Head of Business Improvement at Fresh Direct (UK) Ltd; "Since the original Isuzu order in 2009, we have now built up three years of meaningful operating data on the performance of the Isuzu Forward vehicles. We have found them to be robust and reliable vehicles in operation, with excellent fuel consumption. However, it is the impressive payload capacity of approximately 3 tonnes that we get from the Isuzus that is critical to the success of the intensive multi-drop operation in which they operate."

All 39 vehicles in this order are Isuzu N75.190 4×2 rigids, featuring the popular Easyshift transmission, and specified with a single compartment RVL refrigerated body that features the Carrier Transicold Xarios refrigeration system, and is capable of carrying up to an eight-pallet load.

The vehicles have been taken on a three-year contract covering approximately 45,000 kms per vehicle per annum, with each vehicle handling between 15 and 18 drops on their daily delivery cycle. The vehicles are based at the various Fresh Direct depots in Bicester, London, Cambridge, Wigan and Scotland.

Also for this new order, each vehicle features the newly designed Fresh Direct livery that, according to Nick Allen, reflects the expanding product range now being supplied by the company. The first 2 vehicles from the 39-strong order featured on the Isuzu Truck and RVL respective stands, in April this year at the CV Show, NEC Birmingham.

"The temperature controlled distribution sector has seen Isuzu Truck achieve a significant level of success in recent times, where the product benefits of payload, fuel consumption, reliability and performance are key to the success of any company operating in this challenging marketplace," said Keith Child, marketing director at Isuzu Truck. "Over the past 3 years, the first 20 Isuzu vehicles have worked on an intensive delivery operation for Fresh Direct. The fact that the company has added more of our vehicles to their fleet is a measure of the successful performance of the original 20 vehicles, our Customer CARE programme and our service."

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