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GE Capital develops digital sales tools for NACCO Materials Handling Group

Access GE Program Helps Customer Solve Business Challenge and Capitalize on Opportunities

NACCO Materials Handling Group, Inc. (NMHG), the Cleveland-based subsidiary of NACCO Industries, Inc., is rolling out a secure online portal customized with premium information provided by GE Capital. NMHG’s management team and authorized dealers will use the new portal to more effectively and efficiently research prospective customers.

A GE Capital customer for 21 years, NMHG designs, engineers, manufactures, sells, services and leases a comprehensive line of lift trucks and after-market parts marketed globally under the Hyster(R) and Yale(R) brand names.

"We’re proud to offer this new value-added service to NMHG, our long-time customer, to help them drive top-line growth," said Diane Cooper, the leader of GE Capital’s Equipment Finance business. "Helping NMHG to thrive means more than a successful collaboration on wholesale financing for dealers and retail financing for end-user customers. Offering this new portal is just one example of the many ways we provide more than just money."

In addition to financing programs, GE Capital, through its Access GE program, shares tools and insights from across GE’s businesses to help customers tackle some of their most pressing business challenges.

For NMHG, the base of the GE Capital information solution is GEatWork.com, a secure online environment for premium, up-to-the-minute financial market information, business insights and research from world-class sources in combination with GE’s proprietary content on various topics such as interest rates, industry trends and business best practices. On top of that, GE layered robust global information on companies, industries and executives from a third-party provider to allow NMHG and its dealers to research the backgrounds of potential customers more thoroughly.

"One of NMHG’s key strategies is to deliver results through dedicated centers of excellence," said Jonathan Dawley, vice president of marketing, NMHG. "We believe this tool from GE Capital’s Access GE team will help these teams operate with a greater degree of quality and efficiency."

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