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This September, Terex Aerial Work Platforms (AWP) marked the kick-off of the Genie Academy apprentice programme. As one of the first of its kind in Europe backed by a leading equipment manufacturer, this robust programme aims to support market and customer demand by addressing today’s skill set shortage with a new generation of qualified service engineers trained to industry-leading standards.

South Witham Event 2015 426Selected among thirty-six candidates from colleges UK-wide, teenagers Bradley Mason, and William Marshall are the first Apprentice Field Technicians to benefit from the support of the Genie Academy as part of their three-year National Vocational Qualification Level 2 Apprenticeship course in Plant Maintenance. The Academy plans to recruit two new candidates every two years.

“We are proud and excited about the prospects of the Genie Academy that will provide our customers the high level of field support that their return on investment relies on,” says Matt Skipworth, Service Solutions Manager, Terex AWP and leader of the Genie Academy initiative. “In a sector where safety features and technology are increasingly complex, and high level technical expertise is under growing demand, we are also delighted to offer candidates an opportunity to secure employment.”

In addition to supporting young people in acquiring the widely recognized qualifications and hands-on skills needed to maintain the next generation of machines properly, “Our programme offers a comprehensive understanding of our company culture and the reality of our customers’ business environment,” explains Skipworth. “We believe that this is an added value that will greatly contribute to their seamless and rapid transition into the role of fully fledged service engineers. “

During their time with Terex AWP, Mason and Marshall will be working in the company’s Technical Services department under the expert guidance of its Field Service Engineers. Throughout their apprenticeship at college and with the team, both students benefit from the support of their Genie Academy Mentor, Dave Stretch, Mobile Technical Trainer, Terex AWP, UK & Ireland.


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